The Fertility App Corporation is all about making the process of undergoing fertility treatment simpler. We are devoted to empowering couples to take control of their fertility journey.
Our mission is to create innovative tools and features for patients that are collaborative, informed, personalized, and most importantly improve patient outcomes.
Our Management Team
Development
Brian has over 10 years of mobile development experience ranging from small start-ups to industry leading corporations with billions in revenue. He is up to date with the latest mobile development trends and has the technical expertise to build secure, beautiful and functional mobile apps. Brian is also an established co-author of “Flutter Cookbook” for Packt and the upcoming “Flutter Animations by Tutorials” for Raywenderlich.com.
Some of his experience includes developing games such as Dragon’s Lair for Digital Leisure, developing a healthcare mobile app and a travel mobile app for a couple of different start-ups, developing a mobile banking app for one of the top banks in Canada, and creating a mobile eCommerce platform and business intelligence tools for one of the largest restaurant companies in Canada.
Operations
Mohamed is a Senior IT Professional with over 15 years of progressive IT Project Management and Business Consulting experience. Mohamed has hands-on expertise in leading the implementation of complex software solutions and creating extraordinary customer experiences for clients in start-ups, SMEs, Technology Vendors and enterprise organizations. Mohamed has been working as an entrepreneur for the last few years and founded Next Version Technology, which is a custom software development company and digital transformation consultancy.
Marketing
Anna is a marketer and data scientist currently running her own agency (StrategicDB). She has an MBA from Schulich School of Business, York University. She also is part of Arriving In High Heels, the company behind the travel app, Visited which has over 1.3 million users with less than $15K spent in Marketing.
Our History
The founder Brian Kayfitz and his wife are now proud, loving parents of a boy. While our story has a happy ending, our fertility journey was not always happy, and certainly not always easy. Read our full story below.
Through all of the ups and downs we experienced along our journey, we thought, “There has to be a better way.” A better way to find answers. A better way to budget. A better way to keep track of appointments, milestones, and the countless things that are part of a fertility or IVF journey…and that’s what led us to where we are today.
After experiencing many highs and lows on our own fertility journey, we’ve made it our mission to support and give back to the global community by empowering others on their own journeys with the tools we wish we had. These tools will allow others to take greater control of their fertility journey and make navigating the process much simpler.
The Fertility App’s tools and features are designed with patients in mind, and are aimed at helping patients and care teams collaborate and communicate more efficiently. Patients are able to stay better informed and benefit from a personalized platform that most importantly, improves patient outcomes.
“In the United States, among heterosexual women aged 15 to 49 years with no prior births, about 1 in 5 (19%) are unable to get pregnant after one year of trying (infertility).” (Source: CDC)
You will face trials and triumphs on your journey, but the Fertility App seeks to make the experience less lonely and offers a friendly community, resources, and important tools to help you through it.
Fast forward three years since we started our journey, we were waiting months to get into what was referred to as the best clinic in the city. After taking yet another medication which due to side effects had to be stopped immediately, we proceeded with IVF. The IVF cycle was not very long. It lasted about 2 weeks, with medication and a whopping 39 eggs extracted. We were on a good path. We got pregnant right away, and had promising results, up until our 18th week checkup. At this time, we were told that the cervix had opened, and it was too late to save the baby. Having gone through the pain and having embryos left, we proceeded to get pregnant again, only to have another miscarriage at 9 weeks which was unexplained. Trying again, we decided to do something different and had immune cell therapy to decrease the immune system, the procedure worked and after bedrest and other procedures/medications along the way, we now have a boy.
Our journey was not easy; however, we understand that it was not as difficult as others. We are grateful for the son we have and are now trying to help others with the skills we have learnt from the challenges that we faced. Our challenges included keeping track of our questions, booking appointments, remembering the questions to ask the doctor, and keeping track of days left before retrieval, blood tests, etc. So now we have packaged all those features and knowledge in this app that we hope will help others on their own fertility journey.